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Ensuring that the American people are appropriately recognized for their generosity in funding U.S. foreign assistance has been a long-standing U.S. Government objective. For example, section 641 of USAID’s framework legislation, the Foreign Assistance Act of 1961, codified as amended in 22 U.S.C. 2401, specifies that all programs under the act be identified appropriately overseas as “American Aid.” More recently, the United States’ post–September 11 national security strategy increased the need for U.S. foreign assistance activities to be more fully identified in host countries as being provided by the United States.
To help ensure that U.S. foreign assistance is recognized as such, ADS 320.3.4.5 requires that commodities funded under the Food for Peace program be marked in accordance with 22 CFR 211. In addition, 22 CFR 211.5(h) states that to the maximum extent practicable, and with the cooperation of the host government, adequate public recognition shall be given in the press, by radio, and other media that the commodities or assistance financed by monetized proceeds or program income have been provided through the friendship of the American people as Food for Peace.
At distribution and feeding centers or other project sites the cooperating sponsor shall, to the extent feasible and unless otherwise specified, display banners, posters, or similar media which shall contain the USAID emblem, commodity names, and language to reflect that commodities are provided through the friendship of the American people as Food for Peace and are not to be sold or exchanged (where applicable).
General Recommendations
- Ensure branding strategy focuses on direct communication with project beneficiaries.
Source: AUDIT REPORT NO. 4-617-11-001-P NOVEMBER 10, 2010
The recommendations are derived from audit reports of the Office of the Inspector General. The source refers to the audit report, which is available on this site as part of the Audit Database Project: an educational tool for compliance with USAID regulations. Please see the disclaimer of this site before using recommendations.
- Implementing Partner Need to Adhere to Branding and Marking Policy - ADS 320.3.1 - ADS 320.3.2.4
- Adhering to Branding Requirements - ADS 320
- USAID Branding and Marking Guidelines Were Not Followed
- Partner Did Not Adhere to Branding Requirements - ADS 320
- Branding Policy Not Enforced - Section 641 of the Foreign Assistance Act of 1961 - 22 U.S.C. 2401.
- Obtain Commitment From Beneficiaries - USAID’s joint Strategic Plan, Fiscal Years 2007–2012 - ADS 596.3.1 - GAO Standards for Internal Control in the Federal Government2 GAO/AIMD-00-21.3.1 (11/99), page 15
- USAID-Funded Publications Not Properly Marked - 22 CFR 226.91
- Implementers’ Branding and Public Announcement Efforts Not Monitored - ADS 320.3.1 - ADS 320.2a(3)
- Locations Lacked USAID Branding - Section 641 of USAID's framework legislation, the Foreign Assistance Act of 1961 - ADS 320, ?Branding and Marking
- Items Funded by USAID Were Not Properly Marked - ADS 320.3.3
- Subcontractor Did Not Manage Beneficiary Expectations Effectively - USAID’s Nine Principles of Development and Reconstruction Assistance
- Public Awareness of U.S. Efforts Needs To Be Improved - ADS 320 - Section 641 of USAID’s framework legislation - the Foreign Assistance Act of 1961, codified as amended in 22 U.S.C. 2401
- Branding and Marking Plan Not Approved - ADS 320 - Section 641 of the Foreign Assistance Act of 1961 - 22 CFR 226.91
- Locations Do Not Have Adequate Branding - ADS 320.3.2.4.a-b
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