HomeResourcesAudit Database Project Compliance RecommendationsBranding and OutreachLocations Do Not Have Adequate Branding - ADS 320.3.2.4.a-b

Locations Do Not Have Adequate Branding - ADS 320.3.2.4.a-b

Ensuring that the American people are appropriately recognized for their generosity in funding U.S. foreign assistance has been a long-standing U.S. Government objective.

USAID’s branding guidance is established in ADS 320.3.2.4.a, which states that “commodities or equipment provided under humanitarian assistance, disaster relief or development programs, and all other program commodities and equipment funded by USAID contracts, and their export packaging, must prominently display the USAID Identity.”

Additionally, ADS 320.3.2.4.b states that “program, project, or activity sites financed by USAID contracts, including visible infrastructure projects (roads, bridges, buildings, etc.) or others that are physical in nature (agriculture, forestry, water management, etc.), must prominently display the USAID Identity.

Temporary signs must be erected early in the construction or implementation phase. When construction or implementation is complete, the contractor must install a permanent, durable and visible sign, plaque, or other marking.”

General Recommendations

  • Establish and implement procedures to ensure that staff are aware of their responsibilities regarding USAID’s branding requirements.

Source: 7-669-11-007-P Year: 2011

The recommendations are derived from audit reports of the Office of the Inspector General. The source refers to the audit report, which is available on this site as part of the Audit Database Project: an educational tool for compliance with USAID regulations.  Please see the disclaimer of this site before using recommendations.

Tags: Branding and Outreach

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