The [project’s] branding and marking plan stipulates that co-branding with a local project name to emphasize local government oversight and leadership would be considered on a case-by-case basis by the contracting officer’s technical representative (COTR), contracting officer, and chief of party.
Additionally, if a decision was made to adopt an alternative project name in order to enhance host-government ownership, a waiver request would be made to allow such a deviation from the guidelines.
“Branding” refers to how a program or project is named and positioned, who it is from; it identifies the sponsor of the work. “Marking” refers to applying graphic identities or logos to program materials or project signage to visibly acknowledge contributors; it identifies organizations supporting the work. [USAID regulation ADS 320.1]
Comply with the branding and marking policy and submit a written request to the mission for a waiver to use the [Network] name and logo on appropriate project documents and signage.
Source: AUDIT REPORT NO. 5-388-11-008-P JULY 21, 2011
The recommendations are derived from audit reports of the Office of the Inspector General. The source refers to the audit report, which is available on this site as part of the Audit Database Project: an educational tool for compliance with USAID regulations. Please see the disclaimer of this site before using recommendations.
|←Previous USAID Branding Requirements not Followed - ADS 320 - 22 U.S.C. § 2401||USAID Branding and Marking Requirements Are Not Being Followed - Foreign Assistance Act of 1961, Public Law 87–195, section 641 - ADS 320 Next→|
- USAID’s Marking Requirement Is Not Being Followed - ADS 320.3
- USAID Branding Requirements not Followed - ADS 320 - 22 U.S.C. § 2401
- USAID Branding and Marking Requirements Are Not Being Followed - Foreign Assistance Act of 1961, Public Law 87–195, section 641 - ADS 320
- Branding Requirements Were Not Followed - ADS 320, Branding and Marking - Section 641 of USAID’s framework legislation, the Foreign Assistance Act of 1961
- Implementing Partner Need to Adhere to Branding and Marking Policy - ADS 320.3.1 - ADS 318.104.22.168
- Adhering to Branding Requirements - ADS 320
- USAID Branding and Marking Guidelines Were Not Followed
- Partner Did Not Adhere to Branding Requirements - ADS 320
- Branding Policy Not Enforced - Section 641 of the Foreign Assistance Act of 1961 - 22 U.S.C. 2401.
- Obtain Commitment From Beneficiaries - USAID’s joint Strategic Plan, Fiscal Years 2007–2012 - ADS 596.3.1 - GAO Standards for Internal Control in the Federal Government2 GAO/AIMD-00-21.3.1 (11/99), page 15
- USAID-Funded Publications Not Properly Marked - 22 CFR 226.91
- Implementers’ Branding and Public Announcement Efforts Not Monitored - ADS 320.3.1 - ADS 320.2a(3)