HomeResourcesAudit Database Project Compliance RecommendationsEffectiveness of USAID Branding Needs to Be Improved - section 641 of USAID’s framework legislation, the Foreign Assistance Act of 1961, codified as amended in 22 U.S.C. 2401 - ADS 320.3.4.5 - , 22 CFR 211.5(h)

Effectiveness of USAID Branding Needs to Be Improved - section 641 of USAID’s framework legislation, the Foreign Assistance Act of 1961, codified as amended in 22 U.S.C. 2401 - ADS 320.3.4.5 - , 22 CFR 211.5(h)

Ensuring that the American people are appropriately recognized for their generosity in funding U.S. foreign assistance has been a long-standing U.S. Government objective. For example, section 641 of USAID’s framework legislation, the Foreign Assistance Act of 1961, codified as amended in 22 U.S.C. 2401, specifies that all programs under the act be identified appropriately overseas as “American Aid.” More recently, the United States’ post–September 11 national security strategy increased the need for U.S. foreign assistance activities to be more fully identified in host countries as being provided by the United States.

To help ensure that U.S. foreign assistance is recognized as such, ADS 320.3.4.5 requires that commodities funded under the Food for Peace program be marked in accordance with 22 CFR 211. In addition, 22 CFR 211.5(h) states that to the maximum extent practicable, and with the cooperation of the host government, adequate public recognition shall be given in the press, by radio, and other media that the commodities or assistance financed by monetized proceeds or program income have been provided through the friendship of the American people as Food for Peace.

At distribution and feeding centers or other project sites the cooperating sponsor shall, to the extent feasible and unless otherwise specified, display banners, posters, or similar media which shall contain the USAID emblem, commodity names, and language to reflect that commodities are provided through the friendship of the American people as Food for Peace and are not to be sold or exchanged (where applicable).

General Recommendations

  • Ensure branding strategy focuses  on direct communication with project beneficiaries.

Source: AUDIT REPORT NO. 4-617-11-001-P NOVEMBER 10, 2010

The recommendations are derived from audit reports of the Office of the Inspector General. The source refers to the audit report, which is available on this site as part of the Audit Database Project: an educational tool for compliance with USAID regulations.  Please see the disclaimer of this site before using recommendations.

Tags: Branding and Outreach

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