Public Awareness of U.S. Efforts Needs To Be Improved - ADS 320 - Section 641 of USAID’s framework legislation - the Foreign Assistance Act of 1961, codified as amended in 22 U.S.C. 2401

The importance of ensuring that the American people are appropriately recognized for their generosity in funding U.S. foreign assistance has been a longstanding U.S. Government objective. For example, section 641 of USAID’s framework legislation, the Foreign Assistance Act of 1961, codified as amended in 22 U.S.C. 2401, specifies that programs under the act be identified appropriately overseas as “American aid.”

More recently, the rising importance of development as part of the United States’ post–September 11 national security strategy increased the need for U.S. foreign assistance activities to be more fully identified in host countries as being provided by the United States. This need is addressed in ADS 320, which contains USAID’s branding and marking requirements.

General Recommendations

  • Ensure compliance with contractual branding and (2) devise a branding and marking plan that is in accordance with contractual branding requirements.

Source: AUDIT REPORT NO. 4-674-11-004-P JANUARY 4, 2011

The recommendations are derived from audit reports of the Office of the Inspector General. The source refers to the audit report, which is available on this site as part of the Audit Database Project: an educational tool for compliance with USAID regulations.  Please see the disclaimer of this site before using recommendations.

Tags: Branding and Outreach

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